Description
campaign-plan is a command from Anthropic's knowledge-work plugins, listed on skills.sh. It generates a full marketing campaign brief with objectives, audience, messaging, channel strategy, a content calendar and success metrics. It is used when a user plans a product launch or another campaign, or asks to plan, design or build one. Before it starts, it asks for the inputs it needs: the campaign goal, such as driving sign-ups, raising awareness, launching a product, generating leads or re-engaging churned users; the target audience, described by role, industry, pain points and buying stage; and the timeline, with any fixed dates such as a launch, an event or a seasonal deadline. If an input is missing, it asks before it proceeds. A connectors guide explains the placeholders and tools. It suits marketing managers who need a structured brief to share with a team and who want the goals, audience and channels settled before the creative work begins.…
Highlights
- Objectives, audience and messaging
- Channel strategy and content calendar
- Success metrics included
- Asks for missing inputs before starting
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campaign-plan FAQ
What does campaign-plan produce?
A campaign brief with objectives, audience, messaging, channel strategy, a content calendar and success metrics.
How do I install it?
Run: npx skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-plan
What does it need from me first?
The campaign goal, the target audience and the timeline, with any fixed dates.
What campaign goals can it plan for?
Driving sign-ups, raising awareness, launching a product, generating leads or re-engaging churned users, among others.
Has it been checked for security?
skills.sh lists three audits: Gen Agent Trust Hub Pass, Socket Pass and Snyk Pass.
What are the best campaign-plan alternatives?
Popular alternatives to campaign-plan include marketing-campaign, canva-creator and ads. See all campaign-plan alternatives