Description
co-marketing is a marketing agent skill from the marketingskills collection that helps a SaaS company find ideal co-marketing partners and plan joint campaigns that reach shared audiences. It provides a partner scoring framework that evaluates audience fit, brand alignment, engagement quality and reciprocity, meaning whether the partner will give back as much as it receives. The framework names data sources such as Crossbeam for account overlap, your own customer surveys, and the neighbors of your category on review sites such as G2. The skill is useful when you want to find partners you have not yet considered, brainstorm campaign ideas with a specific partner, plan a joint launch or promotion, judge whether a proposed partner fits, or structure a co-marketing agreement. It asks for product marketing context first, so the partner criteria match your ideal customer and positioning. A partnership works only when both audiences are real and both sides commit effort, so use the scoring to filter before you invest time in a joint campaign. The skill passes Gen Agent Trust Hub, Socket and Snyk on skills.sh, and it has about 75,700 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill co-marketing.…
Highlights
- Partner scoring for audience fit, brand alignment, engagement and reciprocity
- Data sources such as Crossbeam, customer surveys and G2 category neighbors
- Campaign brainstorming with a specific partner
- Structuring co-marketing agreements
Ratings & Reviews
No ratings yet
Be the first to rate co-marketing.
People also visit
competitor-profiling
Comprehensive competitor analysis from URLs, combining site scraping
influencer-marketing
Run influencer, creator, or ambassador partnerships to promote their product
crosspost
Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky
co-marketing FAQ
How are partners scored?
On audience fit, brand alignment, engagement quality and reciprocity potential.
Where do partner leads come from?
Data sources such as Crossbeam, customer surveys and G2 category neighbors, according to the skill.
What does it help plan?
Joint launches, promotions and campaign ideas, and the structure of a co-marketing agreement.
How do I install it?
Run npx skills add https://github.com/coreyhaines31/marketingskills --skill co-marketing.
What are the best co-marketing alternatives?
Popular alternatives to co-marketing include website-to-hyperframes, aso and competitor-profiling. See all co-marketing alternatives