coreyhaines31/schema
Add and optimize schema markup and structured data for better SEO
by coreyhaines31Free
Description
schema is a marketing skill from the marketingskills library for adding, fixing and optimizing schema markup and structured data on a website, so that search engines understand the content and can show rich results. It recommends JSON-LD, the format Google prefers, placed in the page head or at the end of the body. It lists common schema types with the properties each needs: Organization and WebSite for site identity, Article for blog posts and news, Product and SoftwareApplication for product and app pages, FAQPage for question and answer content, HowTo for tutorials, BreadcrumbList for breadcrumb trails, LocalBusiness for local businesses, and Event for events and webinars. Its principles are accuracy first, meaning markup must describe content that is actually on the page and be kept up to date, following Google's guidelines, and validating before deploying and then watching Search Console. Before it implements anything, it asks what kind of page it is, what schema already exists and whether it has errors, which rich results already appear, and which ones the business wants. Broader SEO problems go to a separate SEO audit skill. It is free and MIT-licensed.…
Highlights
- JSON-LD structured data
- Common schema types and their required properties
- Accuracy and Google guideline checks
- Validation and Search Console follow-up
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coreyhaines31/schema FAQ
What does the schema skill do?
It adds, fixes and improves schema.org structured data so pages can show rich results in Google.
Which format does it use?
JSON-LD, which Google recommends, placed in the page head or at the end of the body.
Can it mark up anything on the page?
No. The principle is that markup must match content that is actually on the page, and it must be kept up to date.
Where is it published?
In the skills/schema folder of the marketingskills repository on GitHub, which is free and MIT-licensed.
What about general SEO problems?
They go to a separate SEO audit skill, and AI search optimization to an AI SEO skill.
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