deanpeters/acquisition-channel-advisor
Evaluate channels using unit economics and recommend scale/test/kill decisions
by deanpetersFree
Description
acquisition-channel-advisor is a product management skill that evaluates acquisition channels and recommends whether to scale, test or kill each one. It works from unit economics, customer quality and scalability. Unit economics covers customer acquisition cost (CAC), lifetime value (LTV) and payback period. Customer quality is judged by retention and net revenue retention (NRR). Scalability is judged by measures such as the magic number and volume potential. The skill guides a product manager through these measures to a decision for a specific channel, and it is meant for the moment when you are deciding where to put growth budget. The skill accepts a channel to evaluate as an argument. It is installed with npx skills from the deanpeters/product-manager-skills repository.…
Highlights
- Unit economics: CAC, LTV and payback
- Customer quality: retention and NRR
- Scalability: magic number and volume
- Scale, test or kill recommendation
- Takes a channel name as an argument
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deanpeters/acquisition-channel-advisor FAQ
What does the skill decide?
Whether an acquisition channel should be scaled, tested or killed.
Which measures does it use?
CAC, LTV, payback, retention, NRR, the magic number and volume potential.
What is the argument for?
The channel to evaluate, given in square brackets in the skill's argument hint.
How do I install it?
Run npx skills add https://github.com/deanpeters/product-manager-skills --skill acquisition-channel-advisor.
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