Description
seo-sxo is a Claude SEO skill for search experience optimization (SXO), which diagnoses mismatches between a page and the search intent behind a keyword. It bridges SEO, meaning what Google rewards, and UX, meaning what users need. Its core idea is that a page can have a near-perfect technical SEO score and still fail to rank because it is the wrong page type for the keyword. If Google shows eight product pages and two comparison pages for a query, a blog post will struggle to break through however well it is optimized. The skill asks whether a page deserves to rank for its keyword based on what Google is actually rewarding in the results, and it looks at the page types that appear in the SERP, user stories and persona scoring to answer that. It is meant for cases where ranking problems look intent-related or experience-related, rather than technical. The skill is part of the claude-seo repository and is installed with npx skills. Its audits show Gen Agent Trust Hub and Socket passing, and Snyk showing a warning.…
Highlights
- Diagnoses search intent and page type mismatches
- Reads the page types shown in the SERP
- User stories and persona scoring
- Separates intent problems from technical SEO problems
- Works alongside the content and technical audits
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seo-sxo FAQ
What is SXO?
Search experience optimization, which checks whether a page matches the intent and page type that Google rewards for a keyword.
What is a page type mismatch?
For example, a blog post targeting a keyword where Google shows mostly product pages and comparison pages.
Does it replace technical SEO checks?
No. The skill is for intent or experience problems, and technical health is checked separately by the technical audit.
What does it use to diagnose a page?
SERP page types, user stories and persona scoring.
How do I install it?
Run npx skills add https://github.com/agricidaniel/claude-seo --skill seo-sxo.
What do the security audits show?
Gen Agent Trust Hub and Socket pass, and Snyk shows a warning.
What are the best seo-sxo alternatives?
Popular alternatives to seo-sxo include seo, blog-post and draft-content. See all seo-sxo alternatives