Description
Server-side conversion tracking is an agent skill that sets up purchase reporting from your server to ad platforms such as Facebook, TikTok, Google and Bing. Browser pixels lose a large and unpredictable share of conversions to iOS tracking prevention, ad blockers, cookie lifetime limits and cross-domain hops. Reporting from the server is meant to fix the reporting, which is what the ad platform's bidding model learns from. The skill explains that model, the order in which its parts must be built, and how to verify that the numbers agree. It covers the Conversions API and Events API, offline conversion import, and passing click IDs through the funnel. It applies when an ad platform reports fewer purchases than the store or database recorded, when cost per acquisition seems to get worse right after a tracking change, when a new funnel is about to receive paid traffic, or when platforms disagree about attribution. The skill notes that getting the build order wrong is the usual reason a server-side setup still under-reports. It is published by autonnel on skills.sh.…
Highlights
- Server-side purchase reporting to ad platforms
- Covers Conversions API and Events API
- Offline conversion import
- Click ID passthrough through the funnel
- Steps to verify the reported numbers
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server-side-conversion-tracking FAQ
What problem does it solve?
Browser pixels miss purchases because of iOS tracking limits, ad blockers and cookie lifetimes. Reporting conversions from the server closes much of that gap.
Which platforms does it cover?
The skill description names Facebook, TikTok, Google and Bing.
When should I use it?
When the ad platform reports fewer purchases than your store recorded, when cost per acquisition worsened after a tracking change, or when a new funnel is about to get paid traffic.
Why does build order matter?
The skill says that a server-side setup built out of order still under-reports, so it sets out the order its parts must be built in.
How do I install it?
Run npx skills add https://github.com/autonnel/autonnel-skills --skill server-side-conversion-tracking.
What security audits has it passed?
skills.sh lists three audits: Gen Agent Trust Hub Pass, Socket Pass and Snyk Pass.
What are the best server-side-conversion-tracking alternatives?
Popular alternatives to server-side-conversion-tracking include performance-report, social-media-analyzer and sales-funnel-blueprint. See all server-side-conversion-tracking alternatives