ansoff-matrix
Generate an Ansoff Matrix analysis mapping growth strategies across market
by phurynFree
Description
ansoff-matrix is an agent skill that generates an Ansoff Matrix analysis, mapping growth options across four strategies: market penetration, market development, product development and diversification. It acts as a growth strategist, evaluating expansion opportunities for a product in its current market and in new ones. Its inputs are the current products and how the market is defined, current penetration and performance, and customer insights and market opportunities. For each of the four quadrants it develops specific strategies rather than general advice, so the result is a set of concrete options a team can compare. The skill responds to requests such as an Ansoff matrix, a growth matrix, market expansion or growth strategy options. It is useful in planning sessions where a team is choosing between growing existing products in existing markets and taking them into new ones. It is part of the pm-skills collection by phuryn and is listed on skills.sh as free.…
Highlights
- Maps growth options across the four Ansoff quadrants
- Specific strategies for each quadrant
- Uses your products, market and customer insights as inputs
- Triggers on growth strategy and market expansion requests
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ansoff-matrix FAQ
What is an Ansoff Matrix?
A framework for growth options across market penetration, market development, product development and diversification.
What do I need to provide?
Your current products and market, your penetration and performance, and customer insights and opportunities.
What does the output contain?
A strategy or set of strategies for each of the four quadrants.
Who is it for?
Product and business leaders planning growth.
How do I install it?
Run npx skills add https://github.com/phuryn/pm-skills --skill ansoff-matrix in your terminal.
Is it free?
The listing shows the skill as free.
What are the best ansoff-matrix alternatives?
Popular alternatives to ansoff-matrix include dev-team, product-capability and breakdown-epic-pm. See all ansoff-matrix alternatives