positioning-ideas
Brainstorm product positioning ideas differentiated from competitors
by phurynFree
Description
positioning-ideas is an agent skill that brainstorms product positioning ideas that set a product apart from its competitors. It first identifies the top competitors, then generates positioning statements, each with its strategic rationale. It is written as an experienced brand strategist would approach the task, looking for real gaps in the market rather than generic claims. Use it when developing a product's positioning, working out how to differ from rivals, drafting a brand positioning statement, or finding a gap nobody else occupies. You describe the product and the market, and the skill returns the candidate positions with the reasoning behind each one, so you can compare them. Its triggers include positioning, brand positioning, differentiation and how to position. The skill is part of the pm-skills collection by phuryn and is listed on skills.sh as free.…
Highlights
- Identifies the top competitors first
- Generates positioning statements with strategic rationale
- Looks for gaps in the market
- Triggers on positioning and differentiation requests
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positioning-ideas FAQ
What does positioning-ideas produce?
A set of positioning statements for the product, each with the reasoning behind it.
Does it look at competitors?
Yes. It identifies the top competitors before generating the positions.
Who is it for?
Product marketers and founders deciding how to present their product.
How do I install it?
Run npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideas in your terminal.
Is it free?
The listing shows the skill as free.
What are the best positioning-ideas alternatives?
Popular alternatives to positioning-ideas include product-marketing-context, gtm-positioning-strategy and competitive-battlecard. See all positioning-ideas alternatives