attribution
Figure out which marketing actually drives conversions and revenue
by coreyhaines31Free
Description
attribution is a marketing agent skill from the marketingskills collection for answering which marketing efforts actually drive conversions and revenue. It has two parts. The first is interpretation: choosing an attribution model, picking a measurement approach and reconciling the conflicting numbers that different tools report. This part applies even without engineering help. The second is owning attribution yourself: instrumenting and stitching the tracking on a site or app you control, for teams that want to build their own first-party setup, for example when a conversion happens on a domain they do not own. Most requests start with interpretation. The skill's main warnings are that channels often look good in one dashboard and poor in another, that direct and branded search can hide the true source, and that a model can encode an opinion while presenting it as fact. It asks for product context first, because the business type, sales cycle and main conversion shape almost every recommendation. It states clearly what it does not cover, so it does not duplicate neighboring marketing skills. It suits marketers and founders who are unsure which spend is working and want a defensible way to decide. The skill passes Gen Agent Trust Hub, Socket and Snyk on skills.sh, and it has about 33,800 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill attribution.…
Highlights
- Chooses and interprets attribution models
- Reconciles conflicting numbers across tools
- First-party attribution build track for owned sites and apps
- Explicit boundaries against neighboring skills
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attribution FAQ
What are the two parts?
Interpreting attribution models and reconciling the numbers, and building first-party attribution on a surface you control.
Do I need engineering to use it?
The interpretation part works without engineering. The build track needs access to the site or app.
Why does it need product context?
Business type, sales cycle and the main conversion shape most recommendations.
How do I install it?
Run npx skills add https://github.com/coreyhaines31/marketingskills --skill attribution.
What are the best attribution alternatives?
Popular alternatives to attribution include implement, brand-guidelines and canvas-design. See all attribution alternatives