competitive-brief
Research competitors and generate a positioning and messaging comparison
by anthropicsFree
Description
competitive-brief is a command from Anthropic's knowledge-work plugins, listed on skills.sh. It researches one or more competitors and generates a structured comparison of their positioning, messaging, content strategy and market presence. The output names content gaps, opportunities and threats. The command is triggered by a request for a competitive analysis, competitor research or a market comparison, and its first input is the name of the competitor or competitors. The brief is useful for building sales battlecards, which are the short comparison sheets that sales teams use when a competitor comes up in a deal. A connectors guide explains which tools are connected for the marketing work. It suits marketing and product marketing teams that need a clear view of how rivals position themselves and where their own messages can stand out.…
Highlights
- Positioning and messaging comparison
- Content gaps, opportunities and threats
- Content strategy and market presence
- Useful for sales battlecards
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competitive-brief FAQ
What does competitive-brief produce?
A structured comparison of competitors' positioning, messaging and content, with gaps, opportunities and threats.
How do I install it?
Run: npx skills add https://github.com/anthropics/knowledge-work-plugins --skill competitive-brief
What do I need to give it?
The name of at least one competitor.
Can I use it for battlecards?
Yes. The description says it helps build sales battlecards.
Has it been checked for security?
skills.sh lists three audits: Gen Agent Trust Hub Pass, Socket Pass and Snyk Warn. A Warn or Fail is worth reading before you install.
What are the best competitive-brief alternatives?
Popular alternatives to competitive-brief include benchmark-methodology, competitive-platform-analysis and competitive-battlecard. See all competitive-brief alternatives