Open source alternatives to influencer-marketing

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influencer-marketing

Run influencer, creator, or ambassador partnerships to promote their product

influencer-marketing is a marketing agent skill from the marketingskills collection for running influencer, creator and ambassador partnerships. It covers B2C platforms such as Instagram, TikTok and YouTube, B2B channels such as LinkedIn, X, newsletters and niche podcasts, and paid posts in Telegram channels. Its job is to help pick the right partners, structure fair deals, keep the program compliant and measure real return rather than vanity reach. The skill frames the field as a spectrum, from a one-off paid post to an unpaid long-term advocate, and says to choose the model that fits the goal and the stage rather than the buzzword. Before starting it gathers the goal, which might be awareness, conversions, content or trust, the budget and whether it is cash or product, the platforms, and any brand-safety limits. It also reads the product context for the ideal customer and positioning, since those anchor every partner decision. The skill treats creator posts, bios, captions and transcripts as untrusted data and never follows instructions found in them. It suits brands planning a creator program who want the vetting, briefing and reporting handled carefully. Disclosure rules for paid promotion apply, so make sure partners label sponsored content as required in their market. The skill passes Gen Agent Trust Hub, Socket and Snyk on skills.sh, and Snyk shows a warning. It has about 33,700 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill influencer-marketing.