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marketing-plan

A comprehensive marketing plan for a client, a company they advise

marketing-plan is a marketing agent skill from the marketingskills collection that produces a comprehensive, executable 12-month marketing plan for a client, a company an advisor works with, or the user's own product. It works at the level of a fractional chief marketing officer. The plan is structured by the AARRR funnel, covering acquisition, activation, retention, referral and revenue, and it is shaped to the client's real budget, team, stage and capabilities, rather than to generic advice. It cross-references a library of marketing tactics and an embedded audit rubric, and it sequences the findings of any earlier scored audit into an action plan. The intended output is a single document that can be pasted into a planning tool, covering every tactical area, with the honesty to reflect what the team can actually execute with its current stack and headcount. The skill is for consultants starting an engagement, founders who need a shared roadmap for their team or investors, and teams that want to bring scattered marketing work into one coherent plan. It is not the right tool for a single channel, which has its own skill, or for a loose brainstorm without commitment. A plan is only as good as the inputs, so give it accurate figures on budget and team. The skill passes Gen Agent Trust Hub, Socket and Snyk on skills.sh, and it has about 62,800 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-plan.