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product-marketing-context

Establish foundational product positioning and audience context

product-marketing-context is a marketing agent skill from the marketingskills collection that creates and maintains a single product marketing context document, which other marketing skills read so you do not repeat yourself. The document captures the product overview, the target audience and personas, the problems solved, the competitive landscape, the differentiation, the common objections, and the brand voice. It is stored as a file in the project's .agents folder. The skill's workflow starts by checking whether that file already exists, and it also checks for the older location in the .claude folder and offers to move it if found there. If the file exists, the skill reads it, summarizes what is captured, and asks which sections to update, so it only gathers information for those sections. If it does not exist, the skill offers to create it, and it can build the document from questions or from existing material. The skill is the foundation for the rest of the collection, because the copywriting, pricing, launch and planning skills all draw on this positioning. Keep the document current as the product changes, and review it before sharing it, since it holds your competitive and messaging strategy. The skill passes Gen Agent Trust Hub, Socket and Snyk on skills.sh, and it has about 61,200 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill product-marketing-context.