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prospecting

Find, qualify, and build a list of prospects to reach out to, across B2B SaaS

prospecting is a marketing agent skill from the marketingskills collection for finding, qualifying and building lists of prospects to contact. It covers four motions, and the workflow forks at intake depending on who you sell to. For other SaaS companies, it qualifies on ICP fit, tech stack match and growth signals such as funding, hiring and product velocity, drawing on sources like LinkedIn, BuiltWith, Crunchbase, Apollo, Clay and Product Hunt. For non-SaaS B2B, it qualifies on industry, size, geography and buying signals such as trigger events and vendor changes, using Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator and industry directories. For local small businesses, it checks that the business is active, whether it has a website, its proximity and access to a decision-maker, using Google Maps, Yelp, local directories and business websites. The fourth motion, demand-signal discovery, is for finding your first customers, design partners or beta users from public pain signals, such as forum threads, reviews, GitHub issues, job posts and launch announcements, where each lead needs a cited source rather than only firmographic fit. The skill's goal is a verified, scored lead sheet ready for outreach, with the compliance posture suited to each motion. Before starting, it reads the product marketing context so the ideal customer profile is already defined. The skill passes Gen Agent Trust Hub and Socket on skills.sh, and Snyk shows a warning. It has about 60,500 installs. Install it with npx skills add https://github.com/coreyhaines31/marketingskills --skill prospecting.