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About Causality Engine
Causality Engine
Causal attribution for Ecommerce brands using Google Analytics 4
Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales. Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero.
- Category
- AI
- Website
- causalityengine.ai



