deanpeters/pestel-analysis
Analyze external factors across Political, Economic, Social, Tech
by deanpetersFree
Description
pestel-analysis is a skill that scans the external forces around a product or project using the PESTEL framework: political, economic, social, technological, environmental and legal factors. It is for times when outside shifts could materially affect a product, roadmap or strategy. The analysis identifies external opportunities and threats, informs strategic planning, and assesses the risks of entering a market. Its stated purpose includes naming the macro assumptions a plan depends on, which are often left unwritten, and preparing the environmental context for a strategy review. Typical uses include setting next year's strategy after a long gap in external review, or working out what else could shift when a new regulation is coming. You pass the product or market as the argument. The estimated time is 30 to 45 minutes, and the skill sits in the market intelligence theme of the product-manager-skills repository on GitHub.…
Highlights
- Political, economic, social, technological, environmental and legal factors
- External opportunities and threats
- Market entry risk assessment
- Names unwritten macro assumptions
- Estimated 30 to 45 minutes
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deanpeters/pestel-analysis FAQ
What does PESTEL cover?
Political, economic, social, technological, environmental and legal forces.
When should I use it?
When external market shifts could materially affect a product, roadmap or strategy.
What does it produce?
External opportunities and threats, and the risks of entering a market.
What input does it need?
The product or market, given as the argument.
How long does it take?
The skill estimates 30 to 45 minutes.
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