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About deanpeters/pestel-analysis

deanpeters/pestel-analysis
Analyze external factors across Political, Economic, Social, Tech
pestel-analysis is a skill that scans the external forces around a product or project using the PESTEL framework: political, economic, social, technological, environmental and legal factors. It is for times when outside shifts could materially affect a product, roadmap or strategy. The analysis identifies external opportunities and threats, informs strategic planning, and assesses the risks of entering a market. Its stated purpose includes naming the macro assumptions a plan depends on, which are often left unwritten, and preparing the environmental context for a strategy review. Typical uses include setting next year's strategy after a long gap in external review, or working out what else could shift when a new regulation is coming. You pass the product or market as the argument. The estimated time is 30 to 45 minutes, and the skill sits in the market intelligence theme of the product-manager-skills repository on GitHub.
- Price
- Free
- Made by
- deanpeters
- Category
- AI Skills
- Website
- github.com/deanpeters/product-manager-skills/pestel-analysis

