Description
press-release is a product management skill that writes an Amazon-style press release for a product or feature before anything is built. It follows Amazon's Working Backwards method: you write the announcement first, so the customer value is defined up front. Use it to align stakeholders on the value proposition, clarify the problem being solved, and test whether the product story resonates. The press release works as a forcing function for clarity and customer focus. It is also a way to kill a weak idea early, because an idea that cannot be written up as news is usually not clear enough to build. Typical uses include checking whether the value of a large upcoming build is real before any spec is written, and settling a disagreement about what a launch promises customers by writing the launch as news. You pass the product or feature idea as the argument. The estimated time is 30 to 45 minutes, and the skill belongs to the PM artifacts theme of the product-manager-skills repository on GitHub.…
Highlights
- Amazon Working Backwards method
- Defines customer value before building
- Aligns stakeholders on launch promises
- Tests whether the story resonates
- Estimated 30 to 45 minutes
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deanpeters/press-release FAQ
What is Working Backwards?
Amazon's method of writing the announcement first, so the customer value is defined before building.
What does the skill do with a weak idea?
It can kill the idea early, since an idea that cannot be written up as news is often not clear enough to build.
When is it useful?
Before a large build starts, or when stakeholders disagree about what a launch promises.
What input does it need?
The product or feature idea, as the argument.
How long does it take?
The skill estimates 30 to 45 minutes.
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