deanpeters/proto-persona
Create hypothesis-driven personas before conducting full research
by deanpetersFree
Description
proto-persona is a skill that creates an early, assumption-based persona. It synthesizes the research you already have, the market signals and what stakeholders know into a working hypothesis about your target user. The profile is meant to align the team early in product development, guide first design decisions, and show the gaps in understanding that need validation through real research. Its guiding idea is to make team assumptions about users explicit and challengeable. It fits situations where you need a working customer profile before you can afford real research, where everyone on the team pictures a different user and that disagreement is causing arguments, and where you want a persona you intend to validate rather than defend. You pass the target user or segment as the argument. The estimated time is 15 to 25 minutes, and the skill sits in the discovery and research theme of the product-manager-skills repository on GitHub.…
Highlights
- Assumption-based persona from existing research
- Synthesizes market signals and stakeholder knowledge
- Shows gaps that need validation
- Makes team assumptions explicit
- Estimated 15 to 25 minutes
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deanpeters/proto-persona FAQ
What is a proto-persona?
An early, assumption-based persona built from current research, market signals and team knowledge, to be validated later.
When is it useful?
When you need a working customer profile before you can afford deeper research.
What input does it need?
The target user or segment, as the argument.
What does it reveal?
The assumptions the team holds about users and the gaps that need research.
How long does it take?
The skill estimates 15 to 25 minutes.
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