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server-side-conversion-tracking

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About server-side-conversion-tracking

S

server-side-conversion-tracking

Set up server-side conversion tracking

Server-side conversion tracking is an agent skill that sets up purchase reporting from your server to ad platforms such as Facebook, TikTok, Google and Bing. Browser pixels lose a large and unpredictable share of conversions to iOS tracking prevention, ad blockers, cookie lifetime limits and cross-domain hops. Reporting from the server is meant to fix the reporting, which is what the ad platform's bidding model learns from. The skill explains that model, the order in which its parts must be built, and how to verify that the numbers agree. It covers the Conversions API and Events API, offline conversion import, and passing click IDs through the funnel. It applies when an ad platform reports fewer purchases than the store or database recorded, when cost per acquisition seems to get worse right after a tracking change, when a new funnel is about to receive paid traffic, or when platforms disagree about attribution. The skill notes that getting the build order wrong is the usual reason a server-side setup still under-reports. It is published by autonnel on skills.sh.

View server-side-conversion-trackingAll AI Skills apps
Price
Free
Made by
autonnel
Category
AI Skills
Website
github.com/autonnel/autonnel-skills/server-side-conversion-tracking