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deanpeters/acquisition-channel-advisor

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About deanpeters/acquisition-channel-advisor

D

deanpeters/acquisition-channel-advisor

Evaluate channels using unit economics and recommend scale/test/kill decisions

acquisition-channel-advisor is a product management skill that evaluates acquisition channels and recommends whether to scale, test or kill each one. It works from unit economics, customer quality and scalability. Unit economics covers customer acquisition cost (CAC), lifetime value (LTV) and payback period. Customer quality is judged by retention and net revenue retention (NRR). Scalability is judged by measures such as the magic number and volume potential. The skill guides a product manager through these measures to a decision for a specific channel, and it is meant for the moment when you are deciding where to put growth budget. The skill accepts a channel to evaluate as an argument. It is installed with npx skills from the deanpeters/product-manager-skills repository.

View deanpeters/acquisition-channel-advisorAll AI Skills apps
Price
Free
Made by
deanpeters
Category
AI Skills
Website
github.com/deanpeters/product-manager-skills/acquisition-channel-advisor