Description
company-research is a product management skill that builds a research brief on a company from publicly available sources. The brief gathers executive quotes, product strategy, transformation initiatives and organizational dynamics, so you can see how the company thinks about product and strategy. It is meant for several jobs: preparing for a product management interview with real company context, building a competitor or partner brief before a first meeting, understanding how a company makes money from public signals, and informing a market-entry decision. The skill takes a company name and a purpose as its arguments. Its estimated time is 20 to 40 minutes, depending on how much public material there is. It is part of the market intelligence theme of the product-manager-skills repository on GitHub, and it works from public information only.…
Highlights
- Executive quotes and product strategy
- Transformation initiatives and org dynamics
- Brief for interviews, partners and competitors
- Works from publicly available sources
- Takes a company name and a purpose
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deanpeters/company-research FAQ
What goes into the brief?
Executive insights, product strategy, transformation initiatives and organizational dynamics, drawn from public sources.
What does it need as input?
A company name and the purpose of the research, given as arguments.
When is it useful?
Before an interview, a competitive review, a partnership meeting or a market-entry decision.
Does it use private information?
No. The skill is built on publicly available sources.
How long does it take?
The skill estimates 20 to 40 minutes.
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