deanpeters/positioning-workshop
Guide positioning definition with adaptive discovery questions
by deanpetersFree
Description
positioning-workshop is an interactive skill that runs a positioning workshop through adaptive questions. It helps product managers work out the target customer, the unmet need, the product category, the benefits and the points of differentiation. The output is a set of deliberate choices about who you serve and why you are different, which the team can use to align on strategy before writing PRDs, launch plans or marketing material. The skill is for fuzzy or generic messaging that needs to be fixed before a launch, and for teams that do not yet agree on positioning. Example sessions include a positioning workshop for a B2B analytics product, a session to fix messaging that feels generic, and a session to define who the product serves and why it is different. You pass the product as the argument. The estimated session is 60 to 90 minutes, and the skill belongs to the workshops and facilitation theme of the product-manager-skills repository on GitHub.…
Highlights
- Adaptive questions for positioning
- Target customer, unmet need and category
- Benefits and differentiation
- Aligns stakeholders before PRDs and launch plans
- Estimated 60 to 90 minutes
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deanpeters/positioning-workshop FAQ
What does the workshop produce?
Deliberate choices about the target customer, the unmet need, the category, the benefits and the differentiation.
When is it useful?
When product messaging feels fuzzy, generic or out of line across the team, especially before a launch.
How does it run?
Through adaptive questions, rather than a fixed template.
What input does it need?
The product, as the argument.
How long is a session?
The skill estimates 60 to 90 minutes.
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