marketing-strategy-pmm
Product marketing, positioning, GTM strategy, and competitive intelligence
by davila7Free
Description
marketing-strategy-pmm is an agent skill from the davila7 claude-code-templates collection, listed on skills.sh. It is a product marketing playbook for product marketing, positioning, go-to-market strategy and competitive intelligence. The playbook is written for Series A and later startups that are expanding internationally with a hybrid product-led and sales-led motion. It covers defining an ideal customer profile, positioning with April Dunford's methodology, launch playbooks, battlecards and win-loss analysis, messaging and value proposition, and market entry. The skill names the roles it serves: the product marketing manager, who handles positioning, messaging, competitive intelligence and launches; the head of marketing, who handles strategy, budget, organisation design and pipeline targets; the head of growth, who handles experiments, activation, retention and growth loops; and the CMO or VP of marketing, who handles executive strategy, board reporting and team leadership. Each role has its own core KPIs, such as win rate against competitors and sales velocity for the PMM. It suits marketers in growing companies who need a structured framework for a launch or a new market.…
Highlights
- ICP definition and positioning method
- Launch playbooks, battlecards and win-loss
- Market entry and international expansion
- KPIs for PMM, marketing, growth and CMO roles
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marketing-strategy-pmm FAQ
What does the marketing-strategy-pmm skill cover?
Product marketing, positioning, go-to-market strategy and competitive intelligence for growing startups.
How do I install it?
Run: npx skills add https://github.com/davila7/claude-code-templates --skill marketing-strategy-pmm
Which positioning method does it use?
April Dunford's positioning methodology, according to the description.
Which roles does it serve?
The product marketing manager, head of marketing, head of growth, and CMO or VP of marketing.
Has it been checked for security?
skills.sh lists three audits: Gen Agent Trust Hub Pass, Socket Pass and Snyk Pass.
What are the best marketing-strategy-pmm alternatives?
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