deanpeters/jobs-to-be-done
Understand customer objectives using the JTBD framework
by deanpetersFree
Description
jobs-to-be-done is a skill that applies the Jobs-to-be-Done framework to find out what customers are trying to accomplish. It explores functional, social and emotional jobs, the pains customers feel while doing them, and the gains they want. The aim is to uncover unmet needs, test product ideas against real motivations, and make sure a solution addresses why customers hire a product, not only the feature requests they make. The skill describes itself as a structured lens rather than a survey. It helps when customers keep asking for features that do not fit the roadmap, when a product is being repositioned around unmet needs, and when fuzzy user feedback needs to become structured jobs, pains and gains. You pass a customer segment or product as the argument. The estimated time is 20 to 30 minutes, and the skill sits in the discovery and research theme of the product-manager-skills repository on GitHub.…
Highlights
- Functional, social and emotional jobs
- Pains and gains
- Structured lens rather than a survey
- Turns feedback into jobs, pains and gains
- Estimated 20 to 30 minutes
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deanpeters/jobs-to-be-done FAQ
What does the framework uncover?
The jobs customers are trying to do, the pains they feel and the gains they want.
What types of jobs?
Functional, social and emotional jobs.
Is it a survey?
No. The skill calls itself a structured lens for understanding why customers hire a product.
When is it useful?
When features keep coming in that do not fit the roadmap, or when a product is being repositioned.
How long does it take?
The skill estimates 20 to 30 minutes.
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