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About marketing-strategy-pmm
marketing-strategy-pmm
Product marketing, positioning, GTM strategy, and competitive intelligence
marketing-strategy-pmm is an agent skill from the davila7 claude-code-templates collection, listed on skills.sh. It is a product marketing playbook for product marketing, positioning, go-to-market strategy and competitive intelligence. The playbook is written for Series A and later startups that are expanding internationally with a hybrid product-led and sales-led motion. It covers defining an ideal customer profile, positioning with April Dunford's methodology, launch playbooks, battlecards and win-loss analysis, messaging and value proposition, and market entry. The skill names the roles it serves: the product marketing manager, who handles positioning, messaging, competitive intelligence and launches; the head of marketing, who handles strategy, budget, organisation design and pipeline targets; the head of growth, who handles experiments, activation, retention and growth loops; and the CMO or VP of marketing, who handles executive strategy, board reporting and team leadership. Each role has its own core KPIs, such as win rate against competitors and sales velocity for the PMM. It suits marketers in growing companies who need a structured framework for a launch or a new market.
- Price
- Free
- Made by
- davila7
- Category
- AI Skills
- Website
- github.com/davila7/claude-code-templates/marketing-strategy-pmm